The problem
Spotify for Creators and Megaphone defined core podcast metrics differently. The same listen could be counted twice depending on which platform reported it, so creators comparing numbers across the two were looking at figures that did not reconcile.
What I did
I led content and terminology strategy for the unified analytics launch, resolving conflicting metric names and definitions across both platforms.
Outcome
Shipped Spring 2026. In-product surveys showed 81% customer satisfaction.
