The problem
Creators who had built their podcasts on a separate platform needed to move onto Spotify accounts. The migration touched every active creator, and an account that did not transfer meant losing access to a show and the audience behind it.
What I did
I led content design for the migration. I wrote the in-product and email communications that explained why accounts were changing and what would happen to each creator’s shows, and I wrote the content inside the migration flows themselves. That included guidance for creators who moved early, creators who waited, and creators who missed the deadline and needed account recovery.
Outcome
99% of active creators completed the move.
